Lawyers have a lot of work on their plates, and the concept of marketing their legal practice is probably the last thing on their minds. I know some attorneys who even believe creating a “brand” around what they do isn’t a realistic goal. However, in the financial service industry, our guest, Matt Halloran, built a 20-year career by helping clients with their online presence.

The way legal practices do business have changed over the years with the help of technology. It’s a resource that we at Guidr have embraced in the way we work, creating an app to make it easier for clients to get legal documents in order.

What’s your vision for your legal firm? How do you see it changing over the next five years? Do you see a place for technology in your plan?

Leaders set the tone of any company; if you’re intentional with your actions, growth oriented, and willing to evolve, the rest of your legal workforce will likely follow suit. Similarly, if you have a positive attitude towards technology, you’ll boost your team’s willingness to embrace it.

Consumer demand is driving the digitization of law; we know that people want to be able to access legal documents online at a time and place that suits them, but it can be a real headache for lawyers to work out how best to provide these digital services.

Many lawyers are finding the digitization of the legal sector intimidating, and as a result they are losing out on opportunities to build and future-proof their firm. There are already online platforms that sell legal documents with no lawyer involvement. However, at Guidr we keep the lawyer at the center of the online service so that your expertise is on hand and the consumer trusts they will receive high quality documents.

Adaptability is one of the key qualities your law firm requires to ride out unexpected turbulence and the ongoing digital evolution of what consumers want and need. Although entrepreneurs tend to be naturally adaptable, the pandemic caught most of us by surprise. We had to make major changes to the way we think and work in order to survive, which will put us in a great position moving forwards.

What do you think is the most challenging part of providing some of your legal services online?

Tenacity is one of the key skills required to grow your law firm, overcome challenges, and deliver the services your clients want; without it, your business is likely to flounder.

As a lawyer, what do you think about digital expansion? Your answer to that question could be the difference between your law firm thriving or getting left behind.