Lawyers have a lot of work on their plates, and the concept of marketing their legal practice is probably the last thing on their minds. I know some attorneys who even believe creating a “brand” around what they do isn’t a realistic goal. However, in the financial service industry, our guest, Matt Halloran, built a 20-year career by helping clients with their online presence.
The way legal practices do business have changed over the years with the help of technology. It’s a resource that we at Guidr have embraced in the way we work, creating an app to make it easier for clients to get legal documents in order.
Consumer demand is driving the digitization of law; we know that people want to be able to access legal documents online at a time and place that suits them, but it can be a real headache for lawyers to work out how best to provide these digital services.
What do you think is the most challenging part of providing some of your legal services online?
Tenacity is one of the key skills required to grow your law firm, overcome challenges, and deliver the services your clients want; without it, your business is likely to flounder.
Many lawyers become paralyzed by the concept of ethics and sometimes use it as an excuse to bury their head in the sand or resist making changes in how they work.
As an entrepreneur and estate planning lawyer, I view ethics as a filter that we need to consider, not as an obstacle to progress.
How do you feel about selling your services or legal products? Do you cringe at the thought, or are you excited because you know how much they will support your clients?
In last week’s blog, we talked about simple ways lawyers can overcome their fear of marketing. Now we’re going to look at ways to ensure you have the right branding in place to maximize your marketing and build the know, like, and trust factor that helps drive prospective clients to you.
Would you be surprised to know that the word “marketing” strikes fear into most lawyers?
I’ve worked with nearly 10,000 lawyers over the past 30 years, and marketing is a subject that causes a lot of pain and confusion. We are bombarded with emails from specialists every day telling us they have the “ultimate solution” to help us enroll more clients and secure business.
Working in collaboration with another business can help you both reach another level of success; to truly work well it needs to be easy.
Guy and I met through Strategic Coach® (coaching for growth-minded business owners). Its creator Dan Sullivan explains how a collaborative approach involves bringing together two different people with skills or knowledge in a particular area and using them for a different purpose.