Many lawyers become paralyzed by the concept of ethics and sometimes use it as an excuse to bury their head in the sand or resist making changes in how they work. As an entrepreneur and estate planning lawyer, I view ethics as a filter that we need to consider, not as an obstacle to progress.
Does your law firm face recurring problems? For example, do you struggle to find new business or attract younger clients? Do you find it frustrating? Is it costing you time and money? In this blog, we’re going to share a powerful concept that will help you adopt a different approach so you can deliver a higher level of service and boost your bottom line.
How do you feel about selling your services or legal products? Do you cringe at the thought, or are you excited because you know how much they will support your clients?
Is there a place for paid advertising in a world where blogs, podcasts, and social media have the potential to generate a waiting list of high-paying clients?
In last week’s blog, we talked about simple ways lawyers can overcome their fear of marketing. Now we’re going to look at ways to ensure you have the right branding in place to maximize your marketing and build the know, like, and trust factor that helps drive prospective clients to you.
Would you be surprised to know that the word “marketing” strikes fear into most lawyers? I’ve worked with nearly 10,000 lawyers over the past 30 years, and marketing is a subject that causes a lot of pain and confusion. We are bombarded with emails from specialists every day telling us they have the “ultimate solution” to help us enroll more clients and secure business.
Creating the right business collaboration can help you maximize your impact on the world and boost your bottom line. Without strong relationships and partnerships, you and your business will likely become stuck in your comfort zone and fail to progress.
People in their twenties and thirties are excited by new technology and use it to make their lives easier; this often ripples out to their parents and grandparents. Bringing your legal services online will create a similar impact – you may initially attract a younger clientele but their great experience using your technology will encourage senior family members to work with you.
The most successful businesses in any industry are the ones that can embrace change and leverage technology to their advantage. The legal sector is no exception.
Working in collaboration with another business can help you both reach another level of success; to truly work well it needs to be easy. Guy and I met through Strategic Coach® (coaching for growth-minded business owners). Its creator Dan Sullivan explains how a collaborative approach involves bringing together two different people with skills or knowledge in a particular area and using them for a different purpose.
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